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Archive for the 'Marketing Mistakes' Category

Real Estate Agent is to Solicitor is to Telemarketer

Mar. 28th 2007

I came home one afternoon and this was stuffed in the door seam. A print screen of property search results (with price tags) from an MLS web site… the real estate agent sneaking in their business card on the bottom when making copies on very thin and cheap copy paper.

I’m not interested in selling my house. I guess the real estate agent just wants me to be aware the property value of my home? I can find that out for myself by visiting sites like Zillow. Is this the most useful marketing tactic they could think of to get their name out there to the community?

Like the National Do-Not-Call List, I wish there was a Do-Not-Solicit Registry.

TELL US: Is it just me? Does anyone else get annoyed by solicitors who come to your door? Leave a comment.

Google’s Branding Blunder

Feb. 20th 2007

Did you notice what’s missing in this picture when you googled something today?

Google forgets the L

If you didn’t already know, Google usually creates a custom logo around the holidays. The problem? They forgot the “L” in this Valentine’s logo. Oops!

Does anyone know how long it took for them to notice?

TELL US: Can this branding mistake make for good negative publicity? Leave a comment.

Do you have a burning question? Ask Maya!

MOTTO: DON'T TELL PEOPLE ANYTHING.
HELP THEM VISUALIZE THEIR OPTIONS AND SHOW THEM TOOLS TO GET THINGS DONE.