Recently, fellow copywriter - Bob Bly posted this question on his blog. Short answer: I’m an advocate that Design Matters and Copy Matters in marketing. Therefore, Typos Matter!
As commented on Bly’s blog, “I tend to be lenient when seeing typos on blogs because blog authors may get inspiration for a quick blog post and write off the cuff.” But with any other marketing material, it’s a no-no! Being a fan of linguistics and the impact of words for conveying a message, riddle me this:
Have you ever received a postcard or sales letter with a typo? Sure you have! What type of dialogue pops in your head about that company when you saw their typo?
• How unprofessional!
• That’s embarrassing.
• How lazy they couldn’t use a spellchecker…
• Are they stupid?
Can it hurt sales? Not necessarily, but do you want to leave a bad impression?
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[…] Typos - Should They Matter to You & Me? Filed under: Red Box — redboxoffice @ 6:11 pm I’ve been reading a couple of posts about whether typos in copy, text and on websites really matter. Bob Bly posted this after talking to a gym owner about his leaflet for new members. Maya Sunpongco of Design Insomnia posted this, too on her Maya & Marketability website. […]
[…] I’ve been reading a couple of posts about whether typos in copy, text and on websites really matter. Bob Bly posted this after talking to a gym owner about his leaflet for new members. Maya Sunpongco of Design Insomnia posted this, too on her Maya & Marketability website. span> And the overriding answer is, most definitely, yes, they matter. I have to say the same thing. Typos in text, in marketing materials, everyday correspondence and on websites really do matter. I am a stickler for correct grammar and spelling as I think it shows that the person writing the article or the letter took pride in what they were doing, as well as knowing how to use their spell checker. […]