It’s a question that popped in my noggin this morning. Working on Giftpile.com to increase their organic listings… back in Nov 2006, we targeted keywords: ‘honeymoon registry’ and was organically listed consistently in 8th - 9th place on Google. Today, Giftpile.com is organically listed in 5th place. Whoop! Whoop! So I was wondering what would happen if I temporarily halt their PPC (’Pay Per Click’) Google Ad and any other PPC - Yahoo Ad, MSN Ad???

So I ask myself:
Does having a PPC Google Ad help in organic listings or *hurt* your organic listings?

Bob Bly recommended I ask you this question to the team at Perry S. Marshall & Associates author of “The Definitive Guide to Google AdWords.”

Bryan Todd, a coach at Perry S. Marshall & Associates responds:

“Very good question. Strictly speaking, one does not influence the other. Your ranking on Google’s organic side is a function of the quality of your site and the # of clicks you get there only. The value of doing AdWords at the same time is that you can choose what page to send the traffic to, and make changes to it as you please. Not so with organic traffic. So unless both sides are taking visitors to identical pages, I’d do both.”