If you are doing any form of marketing… online or offline, I hope you are including customized links (”landing pages”) to your website for each and every ad campaign. Are you? If not, start now! Why? It’s a great way to test and track the effectiveness of different promotions.

The purpose of the landing page is to get your audience to take action (sign up, download, purchase). Learn more about landing pages at:

• Dr. Ralph Wilson
• Marketing Sherpa
• ClickZ Network
• grokdotcom

Send me examples of your ad campaign and landing pages. Upon review, we may be able to post your examples and ask our readers for their opinions.

Let us know what has worked for you and your business. Not only is this a great opportunity to share your successes with others but a great way to market your business. So send in your comments, thoughts, and samples.