Client: Leadership Breakthrough, Inc. (formerly Dessert HR Solutions)

Background: “Dessert HR Solutions – Simple Ideas, Breakthrough Results” changed their name to “Leadership Breakthrough, Inc.” and describes their services as coaching, training and development for the VPs, directors, high performers, executives and top sales teams.

After conducting some interviews, the following taglines were created stressing particular advantages of each:

• Leadership Breakthrough, Inc.
  It’s not all business. It’s personal too!
  (Advantage: promotes the inheret drama and personality about the company)
   
• Leadership Breakthrough, Inc.
  Helping you discover yourself.
  (Advantage: states a benefit of the company’s services)
   
• Leadership Breakthrough, Inc.
  Yes, you can do better.
  (Advantage: a though-provoking action statement)
   
• Leadership Breakthrough, Inc.
  Here to give you a fresh start.
  (Advantage: speaks to their client’s problem and the company’s solution)
   
• Leadership Breakthrough, Inc.
  Take the path and open the door.
  (Advantage: commands people to take action)
   
• Leadership Breakthrough, Inc.
  Be honest with yourself and more doors will open.
  (Advantage: simply states a truth)
   
• Leadership Breakthrough, Inc.
  Your hard work deserves a few more open doors.
  (Advantage: describes why the company is there for their clients)
   
• Leadership Breakthrough, Inc.
  Open your mind and more doors will open.
  (Advantage: states the benefit of the company’s services)
   

After the client’s brainstorming sessions with us along with their collegues, they came up with the following slogan:

• Leadership Breakthrough, Inc.
  The Door to Success

Which also inspired the logo design we created for them: