Just attended a virtual seminar with Jennifer Laycock (Editor of Search Engine Guide) and Matt Bailey (of SiteLogic) discussing the influence of Social Media for your business. In their presentation, they discuss Stormhoek’s “Blogger’s Wine Freebie 2345” campaign as a big success strategy in the blogosphere. As Erick Schonfeld writes, “Stormhoek hired Hugh McLeod, a well-known marketing blogger, to help kick off its campaign in the UK, and he is also designing some new labels for the wine featuring his trademark cartoon sketches.”

I believe this promotion ended September of 2005 but the publicity continues for Stormhoek! Bloggers had “no obligation to blog about Stormhoek in exchange for the free bottle” but blog about it they did (on personal blogs, Flickr…). When people blog about your products, search engines love that!