Does boring sell better? Okay. Yes, “boring” is subject to debate as each of us have our own definition of a boring web site. Some might say a “boring” website is simple website. The visitor visited the “boring” website, found what they needed and was able to accomplish whatever goal they set for themselves. Pretty boring but embraces web usability by not distracting visitors to get their task accomplished on your site.

As web designers, we probably have a few tricks up our sleeves to entertain or grab our web visitors’ attention with our own egocentric goals, in mind… but at the end of the day we have to remember this golden rule:

Why People Go Online?
To conduct research, find specific and useful information, make a quick purchase, or be entertained.

So what’s the upside of boring web design? When web designers mingle simplicity and functionality, the audience will follow.